Marketing Video – The Mobile Technology Advertising Tool

The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a great variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands may not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he / she will move on to another option. Since it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immune features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use among them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive since there being an incentive opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economic than the established costs for marketing video.

Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

How To Read Jewelry Marks

The number markings on precious gold jewelry are a bit of confusion to lots of people. We are generally used to seeing a karat or silver mark like this: 10K, 14K, 18K, Sterling, etc. The numbers mean the same thing.

For 14k the number is technically 583 but most manufacturers adopted the European way and make 14k gold a tiny bit over 14k, so the mark is 585 in most 14k jewelry. 18K is marked 750. If the mark is valid and there is a makers mark also in the jewelry, the number means these items are 18k gold.

Here is where the numbers come from. Pure gold is called 24 karat. For 18k gold, there are 18 parts of pure gold mixed with other metals to make the metal suitable for use in jewelry. 24k is too soft alone to stand up or to hold stones well. 18 parts pure gold divided by 24, or 18/24 equals 750. That is where the number comes from. The jewelry is 75% pure gold, 750 parts gold with 250 parts other metals out of “1000″ parts. It is easier to think of it as a percent which is pure gold in the recipe.

Sterling silver is marked 925. Sterling is 92.5% pure silver and the rest is other metal, generally copper.

What does it mean if the ring marked 14K PR? The 14K simply means it is 14K (Karat) gold and because of the K means it would have been made in either South East Asia or The United States. The PR marks are just the Maker or Store ID or even a design mark, and have no relevance to the Value.

The basic decimal formula to work out the quality of gold content is quite simple, as they are all measured in ‘Parts per Thousand.’ This means that 9ct gold is calculated like this: 9 (for 9ct) is divided by pure gold (24) and then multiplied by 1000 (for pure gold as a decimal). ie: 9/24*1000=375 That 375 is the decimal quality for 9ct gold and is sometimes shown with a decimal point in front – .375

The old Victorian standard of 15ct gold is calculated the same way – 15/24*1000 = 625 (Not quite the numbers you have on your jewelry. Dental gold is 16ct or 666 recurring. But you can also reverse this formula by starting with the decimal and working back. ie: 375/1000*24 = 9

In your case we can use 698/1000*24 = almost 17ct

I have a platinum engagement ring and found a wedding ring that I really like but the band is made of palladium. Is it safe to wear these two metals together without one damaging the other?

It will wear the softer metal OVER TIME but that could take many years. My Grandmothers wedding ring eventually wore away the band of her engagement ring but it took over 20 years to do.

Platinum and Palladium and quite good together but I would take the advice of your local friendly jeweler and have them check both rings. Sometimes the Platinum may be a lower grade in order to make it harder – so have that checked.

Shortcuts to Get Out of Sandbox in Search Engine Optimization SEO

Are there any shortcuts in SEO? Does it really need to take more than 3 months to get out of Google sandbox for new domains? Still there are a lot people arguing if there is a Sandbox. The answer would depend on the definition of what 'sandbox' means. If a 'sandbox' means the un-favorable situation which a new website would rank for competitive keywords, then 'sandbox' really exists.

In my SEO experience, a new website would not rank very well in its first level keywords. How does Google decide what are the first level keywords in a website? Google has a very smart calculation for this. If the keyword phrases are in your title tap, and also in your headline or even in your bold text, you are almost guaranteed Google would find out what your first level keyword phrases are. If you have some valuable links, you would probably rank well in your second level keyword phrases, but not the keywords you most desire. About half month after your first PageRank update, your ranking of your first level keyword phrases would gradually increase. And about another half month, the true value of your ranking positions in all keyword phrases would show. This process would take about 4 months in total. That's right! 3 month to wait for the first PageRank update, another month for graduate rankings increase.

That comes to the question-is there any shortcut to the sandbox situation? Yes, many people have tried, and it works. Go to some auction sites and buy an old domain name, the older the better. You have to be very careful that this old domain you are buying is not a banned site. If the domain has a PageRank which would be safe to buy. If the content of this old domain was doing something near your new website topic would be even better. Then, you 301 redirect the old website to your new website. About 3 weeks later, you are ranking as if you are a trusted old website. If you wonder how to do the 301 redirect, you can search for '301 redirect code', people teach you all that.

3 weeks compare to 4 months in the Sandbox is an amazing deal. If you are still thinking 3 weeks is a little too long, then you may build your website directly in this old domain. The disadvantage is that the old domain name may not be your favor. And the existing backlinks of this old domain may somehow look strange to Google because of the un-relevant contents and anchor text of the link page. You may be thinking-is it that same if I '301 redirect' the old domain to your new website? The backlinks of the old domain is still not relevant. Would it harm my new website? No, because the action of '301 redirect' is made in the old domain. Your new website does not need to do anything with this action. Remember Google in its official page saying that never hurts you!

If you still worry, you might think in this way: imagine if there is a competitor who would like to pull you down from the ranking, then your competitor '301 redirect' a web page with illegal content to your website. Do you think you would really be pull down? If this '301 redirect' would anyhow harm you, a lot of sites would not exist in this moment. '301 redirect' should not harm you anyhow.